Tired of standing in the grocery aisles, trying to figure out if a packaged food is healthy or not? Maybe you've heard about Ultra Processed Foods, but you don't know what they are, or how to identify them, and especially how to avoid them. Or maybe you're aware that food dyes and artificial sweeteners are under scrutiny, but with so many chemical sounding names on the ingredients lists you're not sure which ones they are. The 5-Second Shopper answers all those questions for you, and so much more!
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A free guide from Hana & Timm
Ingredient labels are straightforward, but the ingredients… not so much. Find out what all those chemical sounding names really mean!
Then you feel confused or discouraged when the ingredient list is as long as your arm, and full of ingredients you’ve never heard before.
Eating healthy doesn't mean giving up everything you love. It means balancing wholesome, nutritious foods with small, smartly chosen indulgences. Eating clean is simple when you know exactly what you're consuming.
Listed in alphabetical order for quick scanning, color coded for quick understanding - fine to consume in moderation, limit consumption, and avoid entirely.
This is the simple, 5-second method we use to calculate whether or not we want to consume a packaged product.
The grocery store wants you to buy UPFs, but if you're committed to avoiding them, we teach you how to buy the most healthful ingredients possible!
We're health-conscious (but not health-nuts!) homecooks with a love of fresh, wholesome foods, and a little side of something fun. We've been avoiding UPFs since 2020, and haven't missed them a bit! We've learned a lot along the way about how to make satisfying swaps, how to make common UPFs with better ingredients from scratch, and how to spot the UPF red flags in the grocery store. We're excited to share our knowledge with you!
Hana & Timm
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Healthy Homemade Habits