We all want to eat healthier and live longer, right, but restrictive diets and total lifestyle overhauls leave us sad, hungry, and craving the exact foods we know we shouldn't eat. We've cracked the code on traditional diets, and want to share with you a new kind of diet: one that's easy to start and easier to maintain.
In this guide, we show you how you can enjoy the foods you love, while still maintaining a healthy, non-Ultra Processed diet. Sound too good to be true? Try it for yourself and see how easy it is!

How to balance what you eat, using the 80/20 Method. Eat healthy, wholesome food, but also the foods you love!
What actually IS an Ultra Processed Food, and what are the easiest ways to spot them? Learn how to read an ingredients label like a pro! Understand the financial advantage of from-scratch cooking over convenience cooking.
Our favorite healthy recipes from across the internet, so you can start cooking healthy today!
We show you how easy healthy eating can be!
A realistic way to balance eating real foods, without giving up everything you love!
Knowing which foods to avoid becomes easy when you learn how to read labels. We teach you how to easily detect an Ultra Processed Food.
Every ingredient Whole Foods bans, plus the surprising ones they still allow, with what each is used for and where it hides. Print them, save them, shop with them.
Side-by-side cost breakdowns show how cooking real food at home costs less than buying prepackaged, plus tips on pantry staples and frozen vegetables that stretch your grocery budget even further.
The science of Sensory Specific Satiety explains why a bag of chips gets boring halfway through, and why whole foods keep your taste buds interested bite after bite.
A printable list of foods to focus on, foods to buy sparingly, and treats to save for your 20%, organized by category so meal planning gets easier every week.
Make the right choice, every time! You scan a label in seconds, recognize the red flags, and make a confident choice because you actually understand what real food is. Eat Real, Live Better helps you lose weight, save money, and feel healthier every day, one meal at a time!

We're Hana & Timm, lovers of fresh salads, perfectly seared steaks (cast iron, not grilled!), gooey homemade brownies, and strong black coffee. In 2020, we made the switch away from Ultra Processed Foods, and our lives changed for the better in so many ways! If you've been working to eat healthier, but need a bit of guidance, we're the un-fussy foodie friends you've been looking for!
This guide is what we wish we'd had years ago! It's a collection of all the things we've learned along the way!
Hana & Timm
In a way, yes, but more than that, 80/20 is a way of life. Unlike traditional diets, that require you to eat certain foods, give up other foods, and count your calories, the 80/20 method is much more flexible. The focus is on balancing your diet in a way that you're mostly eating real food, and eating smaller amounts of food that we call “indulgences”.
Right! The 80/20 method is built in a way that, for 20% of the week, you can relax a little and enjoy some… less-than-healthy foods… without guilt, or feeling like you “slipped up”. Life is about balance, and if you mostly eat fresh, nutrient rich foods, a little bit of a fun treat won't erase all that good work.*
Yes! The 80/20 method is for anyone who wants to ease into eating healthier, and sustainably keep eating healthier throughout life. Because the method is flexible, you're able to choose the foods you eat, just with the understanding that 80% of the time, you're making healthy choices, and 20% of the time, you're making the choice to indulge a bit.
It really depends. This is a marathon, not a sprint, and if you start putting the work in to cut down on UPFs and balance your diet 80% fresh and wholesome with 20% indulgences, I think you'll start to see and feel benefits pretty quickly. However, this is more of a long-term eating method, with benefits and results that cumulate over time, rather than a quick-fix. Just keep at it, and you'll be surprised how good you feel!
After purchasing, you'll have the option to click a “download now” button; the PDF will save directly to your device! We'll also send it in an email! This is an instant download that can be read on any device, any time.
*Timm and I aren't nutritionists, dieticians, or medical professionals in any way, shape or form. Everything we're talking about is based on our own experiences and research. Please consult your doctor before making any changes to your diet to see if it's right for you.
Start building healthy habits today!
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